Course Requirements:

This course is designed for individuals with a basic understanding of digital marketing principles. While prior experience is not mandatory, the following are recommended to ensure success in the course:

1. Basic Computer Skills: Familiarity with using the internet, navigating websites, and using basic software applications (e.g., Microsoft Word, Excel, etc.).

2. Access to the Internet: Reliable internet connection for accessing course materials, online tools, and resources.

3. Willingness to Learn: A passion for digital marketing and a desire to dive deep into advanced concepts and strategies.

4. Basic Understanding of Digital Marketing (Optional, but helpful):

   • Familiarity with concepts such as SEO, content marketing, and social media.
   • Basic knowledge of marketing principles like target audience, engagement, and brand strategy.

5. Tools You’ll Need:

   • Google Analytics (for performance tracking and data analysis).
   • Social Media Accounts (Facebook, Instagram, LinkedIn, etc.) to practice social media management techniques.
   • Email Marketing Software (e.g., Mailchimp, HubSpot, etc.) for email campaign exercises (optional but recommended).
   • Access to a Website or Blog (optional but helpful for practicing SEO and content marketing skills).