Introduction to Advanced Digital Marketing

Overview of Digital Marketing The Evolving Digital Landscape Key Digital Marketing Channels and Their Roles

Mastering SEO (Search Engine Optimization)

On-Page SEO: Keyword Research, Content Optimization, Meta Tags Off-Page SEO: Link Building Strategies, Social Signals Technical SEO: Site Speed, Mobile Optimization, Structured Data Local SEO: Optimizing for Local Search Results SEO Tools and Analytics (Google Search Console, SEMrush, Ahrefs)

Social Media Marketing Mastery

Developing a Social Media Strategy Platform-Specific Tactics (Facebook, Instagram, LinkedIn, Twitter) Content Creation and Scheduling Social Media Advertising: Facebook Ads, Instagram Ads, LinkedIn Ads Social Media Analytics: Measuring Engagement and ROI

Content Marketing and Strategy

Crafting Compelling Content that Drives Engagement Blogging, Video Content, and Visual Storytelling Content Distribution and Promotion Content Calendar and Campaign Planning Analyzing Content Performance