Key Components of Digital Marketing

Key Components of Digital Marketing 1️⃣ Search Engine Optimization (SEO) 📌 Helps websites rank higher on Google & Bing 📌 Includes keyword optimization, backlinks, and technical SEO 2️⃣ Social Media Marketing (SMM) 📌 Promoting content on platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok 📌 Paid advertising (Meta Ads, LinkedIn Ads) and organic engagement 3️⃣ Pay-Per-Click (PPC) Advertising 📌 Running paid ads on Google Ads, Facebook Ads, YouTube Ads 📌 Focuses on targeting the right audience with the best ROI 4️⃣ Content Marketing 📌 Blogging, videos, infographics, eBooks, and case studies 📌 Helps in branding, customer engagement, and SEO 5️⃣ Email Marketing 📌 Sending promotional emails & newsletters 📌 Tools like Mailchimp, HubSpot, and ConvertKit 6️⃣ Affiliate & Influencer Marketing 📌 Promoting brands through influencers & affiliates 📌 Passive income opportunities for creators & bloggers 7️⃣ Web Analytics & Conversion Rate Optimization (CRO) 📌 Tools like Google Analytics, Hotjar, and SEMrush to track performance 📌 Optimizing websites for higher leads & sales

Inbound Marketing

Inbound Marketing

Digital Marketing: The Ultimate Guide

Digital marketing is the use of online platforms to promote products, services, and brands. It includes strategies like SEO, social media marketing, email marketing, PPC ads, and content marketing to reach target audiences.

Benefits of Digital Marketing

✅ Cost-effective compared to traditional marketing ✅ Reach global audiences with social media & ads ✅ Measurable results using analytics tools ✅ Highly targeted advertising (age, location, interest-based) ✅ Builds strong brand reputation & customer engagement

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For deeper knowledge and practical skills, you can enroll in paid courses:📌 Udemy – The Complete Digital Marketing Course🔹 Covers SEO, Google Ads, Social Media, Email Marketing🔹 Duration: 30+ hours🔹 Price: ₹500 - ₹3,000 (Discounts available)🔹 Certification: Yes📌 Coursera – Digital Marketing Specialization (University of Illinois)🔹 Advanced digital marketing concepts with industry projects🔹 Duration: 3-6 months🔹 Price: ₹3,000/month🔹 Certification: Yes📌 Simplilearn – Digital Marketing Specialist Master’s Program🔹 Covers SEO, PPC, Social Media, Analytics & AI in marketing🔹 Duration: 6 months🔹 Price: ₹50,000+🔹 Certification: Yes (Job Assistance Available)📌 IIDE (Indian Institute of Digital Education) – Advanced Digital Marketing Course🔹 Focuses on SEO, PPC, Instagram Ads, Influencer Marketing🔹 Duration: 3-6 months🔹 Price: ₹70,000+🔹 Certification: Yes (Placement Support)📌 UpGrad – Digital Marketing Certification🔹 Covers growth hacking, branding, and marketing strategies🔹 Duration: 5-6 months🔹 Price: ₹50,000+🔹 Certification: Yes

Video Marketing

🔹 Promoting brands through YouTube, TikTok, Instagram Reels 🔹 Helps in engagement and storytelling 📌 Tools: Adobe Premiere Pro, Canva, VidIQ, TubeBuddy

Introduction

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Basics of dM

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Key features of SEO

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Social Media Analysis

Social Media Analysis

Types of Digital Marketing

1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) & Pay-Per-Click (PPC) 3. Social Media Marketing (SMM) 4. Content Marketing

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